Global smartphone sales declined in the fourth quarter of 2020 compared to the same period last year, with a total of 384.6 million handsets sold between October and December 2020, down 5.4 percent from a year ago.
Of the five largest mobile manufacturers, Samsung and Huawei saw sales decline. Sales of the Chinese-sanctioned Chinese mobile phone maker fell more than 40 percent year-over-year, while Samsung saw a nearly 12 percent drop in sales. Based on the numbers Chinese competitors, especially Xiaomi, benefit from Huawei’s enslavement, which was able to increase sales by nearly 34 percent in the fourth quarter, but Oppo also increased sales by nearly 13 percent.
It seems that the new 5G iPhone 12 series was popular during the Christmas period, the Apple it was able to increase its sales by almost 15 percent and was the world’s largest mobile manufacturer in the fourth quarter, with sales of nearly 80 million units. Yet later than usual, only in October did Apple launch the new phones and it wasn’t even available from the beginning of the quarter yet.
Since 2016, it has not happened that Apple has been able to gain first place in the global mobile market.
In the full 2020 year, 1,347.9 million new smartphones found owners in the world (of all brands), a nearly 13 percent decline from 2019.
Samsung’s sales fell last year (by almost 15 percent), but it was still able to maintain its leading position in the company, With a market share of 18.8 percent of 2020 sales. Apple came in second with annual sales volume after selling 3 percent more handsets than a year earlier, gaining nearly 15 percent market share. The declining Huawei was still the third-largest manufacturer in 2020, but sales are plummeting dramatically as Xiaomi, who finished fourth last year, is pushing ahead.
Analysts at Gartner say 2021 will be determined by consumers deciding to replace their existing phones in light of the arrival of cheaper 5G phones and innovations. Outside China is A larger selection of 5G devices could drop smartphone sales in 2021.
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