Tuesday, February 23, 2021

Indian chief asks Jeep to change name to Cherokee


The legendary 4×4 Jeep Cherokee, which is almost 50 years old, may be forced to change its name, because according to the leader of the tribe of the same name, the time has come for companies and sports teams in the United States to stop using it, he said. France Press.

Cherokee chief Chuck Hoskin has said he will no longer tolerate the company’s use of the name, a tribal spokesman told AFP.

The leader announced this in a video conference on January 29 of the parent company of Jeep – “Stellantis” (Stellantis), which emerged from the merger of the French carmaker PSA (PSA) and the Italian-American company “Fiat-Chrysler” ( Fiat C Chrysler).

The car company did not respond to AFP’s request for comment last night.

“I think the time has come for companies and sports teams in this country to remove Native American names, images and talismans from their products and teams,” the Cherokee chief said in a statement sent to Car & Driver magazine on January 14.

I know that this was done with the best motives, but for us it is not a show of respect for our name to be written on the side of the car, he stressed.

The Jeep launched the 4×4 in 1974, and several models have alternated since then.

Washington’s American football team and Cleveland’s baseball team were also forced to give up their names, borrowed from the Indian tribes, respectively, “Redskins” (Redskins) and “Indians” (Indians), recalls AFP.



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