Washington – AFP
The “Cherokee” tribal said that it had requested that its name be removed from the four-wheel drive “Jeep” cars, and had called for a dialogue with the American car manufacturer about “cultural acquisition.” “He does not condone” the use of the Cherokee name on the vehicles, Chuck Hoskin Jr., president of this ethnic group, told Stellantis parent company. The group explained that Hoskin made these comments last month during an interview with “Car and Driver” magazine, which specializes in cars, and then made a call via the “Zoom” application with representatives of the car manufacturer who contacted him. “I think the time has come in the country for both companies and sports to stop using Native American names and images in their products,” Hoskin said in his initial statement. He continued, “I am sure that its use comes from goodwill, but it does not honor us by sticking our name on the side of the car.” “The best way to honor us is to learn about our sovereign management of our affairs, our role in this country, our history, our culture and our language, and have a meaningful dialogue with the federally recognized tribes regarding cultural appropriation,” he added. The move comes as calls mount to remove Native Americans’ names and images from sports club products in the United States, something many see as offensive to indigenous peoples. “Stelantis” is the new name for the parent company of “Jeep” after the merger of “Fiat Chrysler” and “PSA” French. The company “Jeep” used the name Cherokee since the 1970s on some of its models, but stopped using it for several years before re- Use it in 2013.
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