Wednesday, February 24, 2021

FB will lift blockade of Australian media after government concessions. There will be amendments to the law forcing the giant to pay extra


Facebook announced on Tuesday that it would end last week’s media content block from Australia. This is the result of an agreement with the Australian government that agreed to amendments to the bill forcing the portal to pay for news content.

READ ALSO: Kamil Kwiatek: The world is watching the battle of Australia and Canada with Facebook. Will more join? In the background money, freedom of speech and Trump

End of blockade

As Facebook vice president Campbell Brown wrote in a statement, the decision to end the blockade is the result of talks with Australian authorities.

We have come to an agreement that will allow us to support the publishers we choose, including small and local publishers. (…) The government explained that we would retain the possibility to decide whether the news would appear on Facebook, so as not to be automatically subject to forced negotiations

—Written Brown.

For over a week, the portal has been blocking media content in Australia in protest against the bill which is being processed, which would force Google and Facebook to pay for news content appearing on their websites. Google, which initially also threatened to cut Australia from its services, eventually began negotiations with publishers before the law came into force.

As Reuters writes, the government proposed four amendments to the draft, which, inter alia, they give Facebook and publishers an additional two months to negotiate terms and conditions before a government arbitrator enters the game.

We will continue to invest in media globally and resist the efforts of media conglomerates to promote a regulatory framework that does not take into account the real exchange of value between publishers and platforms such as Facebook

Said Brown. She referred to the fact that among the supporters of the new law are the largest media in Australia, including the News Corporation of billionaire Rupert Murdoch.

A replacement battle “

On February 17, the Australian Senate held the first debate on the bill that had previously been passed in the House of Representatives.

Australia’s Treasury (Finance) Minister Josh Frydenberg, who negotiated with Facebook, said in a statement that the new amendments were intended to clarify the rules of the planned law and ensure publishers were “fairly rewarded”. The minister later added that the dispute with Facebook is a “proxy battle” for the wider struggle over a model of new relationships between internet giants and media and governments.

kk / PAP





#lift #blockade #Australian #media #government #concessions #amendments #law #forcing #giant #pay #extra

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Hot Topics

The European Agency and the WHO also gave a recommendation for the elderly – the Society

The first quantities of Astrazeneka's vaccine, 150,000 doses, arrived in Serbia over the weekend, and Marija Gnjatović from the Institute for the Application...

The “SEHA” Radiology Conference explores the latest innovations and technological developments – UAE – News and Reports

The Abu Dhabi Health Services Company, "SEHA", organized the 10th session of the "SEHA" International Conference on Radiology recently, which comes in line...

Suspect confesses to killing critical Maltese journalist in 2017 | NOW

A suspect in the killing of Maltese anti-corruption journalist Daphne Caruana...

Related Articles

The European Agency and the WHO also gave a recommendation for the elderly – the Society

The first quantities of Astrazeneka's vaccine, 150,000 doses, arrived in Serbia over the weekend, and Marija Gnjatović from the Institute for the Application...

The “SEHA” Radiology Conference explores the latest innovations and technological developments – UAE – News and Reports

The Abu Dhabi Health Services Company, "SEHA", organized the 10th session of the "SEHA" International Conference on Radiology recently, which comes in line...

Suspect confesses to killing critical Maltese journalist in 2017 | NOW

A suspect in the killing of Maltese anti-corruption journalist Daphne Caruana...