In the United States, Cherokee Indians asked Jeep to stop using their tribe name for the Cherokee and Crand Cherokee. Leader Chuck Hoskin Jr.’s statement was published by Car and Driver on February 20.
“I’m sure it was done with the best of intentions, but pinning our name to the side of the vehicle does nothing to honor us. The best way to do this is to learn about our sovereign government, our role for the country, history, culture and language, and to have meaningful dialogue with federally recognized tribes about cultural appropriation, ”wrote Hoskin Jr.
The time has come for corporations and sports teams alike to stop using Native American names, names and mascots to market their products. In his statement, he also referred to the Black Lives Matter movement and protests that took place in the summer of 2020, as well as the actions of sports teams that have abandoned such names.
Jeep responded that vehicle names are “carefully selected and protected for years to honor and honor Native American peoples for their nobility, honor and prowess.” The company added that they are ready for an open and respectful dialogue with the leader Chuck Hoskin Jr.
In a conversation with CNN Business, Hoskin Jr. said he did not see the conditions under which the use of the tribal name for cars would be acceptable. “This is one of the most valuable things. This is part of our identity, ”he said.
Jeep Cherokee cars were produced from 1974 to 2001, their production resumed in 2013. In 1993, the Grand Cherokee was released.
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