The legendary Jeep Cherokee SUV, a model almost 50 years old, may have to change its name, AFP reports, according to Agerpres.
The head of the Native American tribe of the same name said that the time had come for US companies and sports teams to stop using their name.
The head of the Cherokee tribe, Chuck Hoskin Jr, “told the car manufacturer that he will no longer tolerate the use of the” Cherokee “name by the company,” a spokesman for the tribe confirmed on Monday, AFP was quoted as saying by Agerpres. This was communicated to the parent company of the Jeep manufacturer, the Stellantis group, resulting from the merger between the French group PSA and the Italian-American FiatChrysler.
“I think the time has come for this company, both for companies and for sports teams, to give up the use of Native American names, images and mascots for their products, T-shirts and teams,” the Cherokee chief said in a statement. last month to the American magazine Car and Driver. “I’m sure they were well-intentioned but we’re not honored to have our name written on the door of a car,” added Chuck Hoskin Jr.
The American carmaker Jeep launched the Cherokee SUV in 1974 and in the meantime several models with the same name have been introduced.
Following pressure, the Washington football team and the Cleveland baseball team recently gave up using the names of Native American tribes, the Redskins and Indians.
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