“I think the time has come for this company, both for companies and for sports teams, to give up the use of Native American names, images and mascots for their products, T-shirts and teams,” the Cherokee chief said in a statement. last month to the American magazine Car and Driver. “I’m sure they were well-intentioned but we’re not honored to have our name written on the door of a car,” added Chuck Hoskin Jr.
The American carmaker Jeep launched the Cherokee SUV in 1974 and in the meantime several models with the same name have been introduced.
Following pressure, the Washington football team and the Cleveland baseball team recently gave up using the names of Native American tribes, the Redskins and Indians.
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