Tuesday, February 23, 2021

Cherokee tribe asks Jeep to change the name of their 4×4


The chief of the eponymous Native American tribe believes the time has come for businesses and sports teams in the United States to stop using their names.

The Cherokee, a legendary Jeep 4×4 almost in its 50s, may well have to change its name, as the chief of the eponymous Native American tribe believes the time has come for businesses and sports teams in the United States to stop using their name.

The Chief of the Cherokee Tribe, Chuck Hoskin Jr, “told the group that they did not tolerate their company’s use of ‘Cherokee’A spokesperson for this tribe confirmed to AFP on Monday. He made this known to Jeep’s parent company, the Stellantis group, resulting from the merger between the French groups PSA and the Italian-American Fiat Chrysler, by videoconference on January 29.

Contacted by AFP, the automaker had not responded Monday afternoon.

«I think the time has come in this country for sports companies and teams to remove Native American names, images, and mascots from their products, jerseys and teams.“, Had justified the chief of Cherokee in a declaration transmitted on January 14 to the American magazine Car and Driver, which had requested. “I’m sure it was well intentioned, but it doesn’t honor us to have our name inscribed on the side of a car.», He still lamented.

Jeep launched this 4×4 in 1974, and several models have succeeded since. “The best way to honor ourselves is to learn more about our government, our role in this country, our history, our culture and our language and to have a constructive dialogue with the tribes recognized by the federal government on cultural appropriation.“, Chuck Hoskin Jr.

Under pressure, the Washington football team and the Cleveland baseball team have also recently dropped their names borrowed from Native American tribes, the Redskins and the Indians respectively.



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