Tuesday, February 23, 2021

Indian chief demanded that Jeep not use the Cherokee name


2019 Jeep Cherokee SUV

Companies should not exploit Native American names, designs and totem animal names for their products, says Chuck Hoskin Sr.

The leader of the Cherokee Indian people, Chuck Hoskin Sr., has demanded that Jeep stop using the Cherokee in its name. This was announced on February 23 by CNN TV channel.

“I believe our country is at an age where companies should stop using Native American names, designs, and totem animal names for their products.

In an interview with the TV channel, the leader noted that the Cherokee would not agree to any agreements, as a result of which Jeep could further use their name.

“This is the most precious thing for us, it is part of our identity,” Hoskin stressed.

Recall that Jeep Cherokee cars were produced from 1974 to 2001, and Jeep Grand Cherokee – from 1993.

In 2013, Jeep re-released a car called the Cherokee.

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