Jeep launched this 4×4 in 1974, and several models have succeeded since. The leader of the Cherokee nation denounces cultural appropriation.
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“It does not honor us to have our name written on the side of a car.” The Cherokee, a legendary Jeep 4×4 almost in its 50s, may well have to change its name. The leader of the eponymous Native American nation has called on companies and sports teams in the United States to stop using their names, a spokesperson for the people confirmed Monday (February 22).
“I think the time has come in this country for sports companies and teams to remove Native American names, images, and mascots from their products, jerseys and teams.”, said Chuck Hoskin Jr, the leader of the Cherokees in a statement sent on January 14 to the American magazine Car and Driver.
“The best way to honor ourselves is to learn more about our government, our role in this country, our history, our culture and our language and to have a constructive dialogue with the tribes recognized by the federal government on the appropriation cultural. “Chuck Hoskin Jr, chef de la nation cherokee
in a statement
The Washington football team and the Cleveland baseball team have also recently given up their names borrowed from Native American peoples, the Redskins and the Indians respectively.
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