Wednesday, February 24, 2021

Facebook lifts Australia ban – Latest News


Australia announced that the social media platform Facebook has decided to lift the ban on sharing news from users in the country.

In a joint written statement signed by Finance Minister Josh Frydenberg and Communications Minister Paul Fletcher, it was stated that an agreement was reached with Facebook and Google to make changes to the legal regulation for technology giants to pay news sources for content they use.

“These changes will give digital platforms and media companies more clarity about the way the law works and strengthen the framework to ensure fair remuneration for media businesses,” said Facebook, reporting to the government that it plans to restore news pages in Australia in the coming days. expressions were used.

Facebook, on the other hand, said in a statement on the agreement that they were pleased that the Australian government agreed to make some changes and guaranteed that concerns would be resolved.

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Australia announced yesterday that it stopped advertising campaigns on Facebook, citing that it blocked users in the country from sharing news.

It is stated that the Australian government allocates approximately $ 42 million to digital advertising in the current financial budget, and about a quarter of this is used on Facebook.

LAW OFFER PREPARED IN AUSTRALIA

Australia announced in April 2020 that it would be regulated to pay news sources for content used by tech giants.

Josh Frydenberg, head of the Australian Federal Treasury, said his country would be the first country in the world where social media giants would have to pay for original news content by introducing a mandatory law.

Google then threatened to shut down the main search engine in Australia and block news sharing on Facebook if the bill forcing the company to pay for the content it published was accepted.

On February 15, Google signed an agreement with Seven West Media, one of Australia’s leading media companies, to use the news content it produces for a fee.

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Facebook also announced on February 17 that it was preventing Australians from sharing news on the platform because of a bill requiring tech giants to pay for the news produced by Australian media companies.

Australian Prime Minister Scott Morrison said on Feb. 18 that Facebook’s blocking of Australians from sharing news would not intimidate his government.

Google’s search engine, the most used in Australia, has a 95 percent market share in the country.

According to the University of Canberra 2020 Digital News Report, 39 percent of Australians use Facebook for news tracking.



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