As he threatened, so he did. Facebook has decided to respond to an Australian law that would require large digital platforms to pay a flat fee for sharing media content, simply. The sharing of any media content originally from Australia has been banned.
Of course, it would not be Facebook, so that the actual implementation of this decision does not have some tragicomic features of certain media content, especially by some not very clever algorithm, except that , trade unions and other institutions to which the law would not apply.
Each social giant reacted in a completely different way to the non-competitive Google, which will be covered in this way and which has been agreed with the largest media houses in Australia. Understandably, a wave of resentment arose against Facebook’s decisions from all the cities that we can visit from several sides.
Mediln houses above ve
From a business point of view, one Facebook logic. Socially claims that a contributor with some reference to media content is a relatively small amount (about three percent) and Facebook mdim generates a significant amount of traffic, which they can monetize. That’s what they want, after all, they employ people in special positions of social network managers and the like. Stt de de facto links to media content for Facebook charged for what is unacceptable for Facebook. Free trade is determined to catch media houses away from the platform.
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The death is thus an obvious result of lobbying large media conglomerates. The government is based on reasons, first of all, because it will financially squander local government, but it will end up in the hands of the media house, not the newspaper. The Australian market is the most concentrated in the world (after all, where all media are state-owned, and Egypt, where the vast majority own government). News Corp of media magnta Rupert Murdoch is slightly more than half and, together with number two Nine Media, control about 80 percent of the market. Both agreed with Google on payments, Murdoch’s conglomerate did not publish the account, but Nine Media did, from the sought-after giant, it will receive about CZK 1 billion in cash. Approve how much it protects down to the editors and whether anything at all.
After all, it is not even a measure of capitalism, ie a massive collection of personal data by digital platforms. Nor is it that if platforms pay media houses for shared content, it will encourage the creation of content that is most likely to be shared on platforms, which honest newspapers often do not.
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On the other hand, Facebook got a fantastic turn on the fork, when, unlike Google, it did not agree with the media. If the ability to prevent users from referring to Australian media, abortion and obvious misinformation, from which the platform benefits to the known extent, would certainly be able to abort far. Politicians will now be completely aware of Facebook’s lament over how content is removed.
The end is so obvious that Facebook is the primary platform for display advertising, which benefits the most from the content that generates maximum user attention, which is also the content that the company polarizes. That is why he is so annoyed with the content of the media content, because he does not offer such an involved user. The Facebook algorithm far vc prefers groups c conspiracy theories like QAnon or protivaccinan propaganda. In the end, even the flow to the American Chapter was agreed by the right-wing radicals in closed groups on Facebook far more than in other social networks.
The action elicits a reaction
Although Australian regulation is important and Murdoch’s medial house will be of the greatest benefit to him, it is at least somewhat specific, unlike the European pella in front of the platforms. Facebook and Google also have authorities to protect competition in a number of countries and provide evidence of how platforms, thanks to the massive collection of personal data, are able to eliminate potential competition, curtail the development of applications and even (in the case of Facebook) the action was not eclipse.
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According to the released documents, Facebook claimed to the advertisers that their ads are able to reach far in the target group, it was not a reality. Inflated slaughter has led to bizarre consequences: Facebook has recruited 100 million American users in 18- and 34-year-olds, although there are only 76 million in the US. When employees suggested modifying the data, management ticked it off because it would have a known impact on returns.
It can thus be assumed that these criminal practices will give a drop, which politicians, especially in the USA and the EU, believe that it is necessary to stop listening to Zuckerberg’s assurances that Facebook is trying and take concrete steps towards the division of digital ended a massive profit from their sociopathic business model.
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