Sunday, February 28, 2021

Australia’s government no longer runs ads on Facebook


Dhe confrontation between the Australian government and Facebook has intensified. The Canberra government announced on Sunday that it would no longer run ads on Facebook. The announcement came at the start of the Australian vaccination campaign against the coronavirus. Health Secretary Greg Hunt said the government would advertise the vaccinations online, just not on Facebook.

The trigger of the dispute is a planned law to regulate the digital news market. The bill was passed by the Australian House of Commons last week. The vote in the Senate is scheduled for the end of this week.

Media content usage fees?

The government wants to use the law to require the American Internet giants Facebook and Google to pay the traditional Australian media companies usage fees for the distribution of their journalistic content. The draft provides for fines in the millions for violations. In this way, part of the online giant’s advertising income is to be passed on to the traditional media houses.

In response to the proposed law, Facebook has been blocking access to journalistic news content for users in Australia since Thursday. The Australian government has been negotiating with Facebook boss Mark Zuckerberg over the past few days about ways to end the conflict.



#Australias #government #longer #runs #ads #Facebook

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