The desire to look youthful in the late afternoon makes many Korean elderly ready to touch cutlery. The concept of cosmetic surgery also came into being.
Three years ago, Kang – a 65-year-old resident of Gyeonggi Province (Korea) – decided to have an eyelid lift surgery, both to improve his eyesight and to look younger as he gets old.
“I am satisfied with this edit because I look younger and more vibrant. After that, I advise many friends to follow suit. Lastly, a friend went to have a face-lift surgery, ”said Ms. Kang Korea Herald.
Not only young people, even middle-aged people, old people in Korea want to restore their beauty. Photo: NY Times.
Not only the young generation, old people like Ms. Kang are also ready to touch cutlery for both health reasons and the desire to “hold on to” a young, beautiful appearance.
Since then, older women have become potential customers for the famous Korean plastic surgery industry.
Cosmetic surgery reports filial piety
“The most popular services for the elderly are eyelid removal and facial stretching interventions. In the late afternoon, they are gradually paying more attention to their appearance, after having stabilized their finances and want to take care of themselves. Before that, psychology was mainly hesitant, afraid, “said Hong Seung-eun, professor of plastic surgery, at Ewha Women’s University
The high demand has led to a more competitive high-end plastic surgery market, with the number of clinics and orthopedic clinics exclusively reserved for elderly customers has increased in recent years.
According to the Korea Bureau of Statistics, people aged 65 and over make up nearly 16% of the total Korean population by 2020, much higher than the world average of 9%.
“The number of customers in their 50s and 60s has increased significantly over the past 2-3 years. Wrinkle removal service is the most sought-after, with both quick implementation and recovery time, ”revealed a public relations officer at ID Hospital in Gangnam District (Seoul).
“My mother looks older than her age so I want to help her with plastic surgery”. Photo: YouTube.
In the first quarter of 2020, the number of customers over the age of 50 increased by more than 25% over the same period in 2019. Meanwhile, the 2019 rate showed a 66% increase over the same period in 2018, according to data. hospital materials.
This emerging, caring, beauty class of Korean elderly is known as the “OPAL generation”, and includes people born between 1955 and 1965.
According to Professor Kim Nan-do, author of Trend Korea 2020 (roughly translated: Korean Trends 2020), this generation – the elderly who used to have great efforts to build up Korea’s developing economy. now – possesses a vibrant, progressive and ready to change personality.
Grasping new trends, many plastic surgery centers have started to launch a new marketing strategy called “filial cosmetic surgery”. In it, children will spend money on parents to refurbish the look as a gift for holidays or birthdays.
On Nadoc – a YouTube channel specializing in beauty, a daughter takes her mother to the clinic and asks a plastic surgeon about facial lift surgery. The girl sees her mother looking older than her age so she wants to help her mother.
“I used to love taking pictures, but now I avoid showing my face in front of the camera because I don’t want to see sagging skin. My daughter, when she found out, suggested that the two of them come to the clinic together, ”the mother said.
The concept of cosmetic surgery is born as a way to encourage children in the land of kimchi to bring their parents to beauty. Photo: Korea Herald.
The elderly become the main source of income
Although the masses think that the pandemic will reduce the desire to beautify and prevent customers from finding beauty centers, the reality is that the need for editing is still high. Many women even think to take advantage of the time required to wear masks or work at home to take advantage of cutlery.
Although clinics and centers in Gangnam – which are known as the mecca of plastic surgery in Korea – have lost revenue from foreign visitors, the number of domestic visitors remains stable.
“Our main customers are now 50-70 years old. When at home, many people watch TV and compare themselves with famous actors and singers – who look much younger than their age. Standing in front of the mirror, many people will feel depressed, ”said a 36-year-old coordinator who works for a plastic surgery clinic in the Gangnam district.
However, as the number of hospitals that provide surgical services for the elderly began to grow like mushrooms, reports of post-operative side effects also increased.
Some patients allege that doctors advised them to perform major procedures, such as facial stretching, without warning about the potential risks or side effects.
“The procedures for face lift surgery are quite diverse. In many cases, customers denounce the clinic because their face is deformed, feeling numb after the surgery. It is important not to be deceived by exaggerated advertisements, “a source from the Korea Health Dispute Mediation Service told Korea Herald.
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According to Zing
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