Last Thursday, February 18, Facebook surprised all of Australia by cutting the pages of the country’s press groups without warning. The move was obviously aimed at protesting the government’s bill to force it to pay the local press for its publications on its platform. Josh Frydenberg, the Australian Treasury Secretary condemned the social network for his act. “Facebook was wrong, Facebook’s measures were unnecessary, brutal and they will damage its reputation in Australia” he had declared.
This Monday, January 22, Australia also took action against the giant Silicon Valley. Indeed, the country’s health ministry has decided to no longer use the social network to carry out its advertising campaigns. Recall that Facebook had cut the pages of the country’s press groups while Australia launched its vaccination campaign against the new coronavirus.
Facebook has not broken off dialogue with the government and press groups
The government had mobilized 16.5 million euros for advertisements supporting this vaccination campaign in order to promote it and discredit conspiracy theories against the anti-covid vaccine. The refusal of the Ministry of Health to advertise this vaccination campaign on Facebook can clearly be understood. Official pages of emergency services had been blocked.
Note, however, that the social network is not completely boycotted by the ministry, which promises to continue to publish information. We learn that the network of Mark Zuckerberg has not broken off dialogue with the government and media groups over the bill he does not approve of and which will be on the table of Australian MPs this week for consideration.
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