Among the world’s major social networking platforms, Facebook is the one that spreads the worst fake news.
This is the conclusion of the study published in the journal Nature: Human Behavior in March 2020. A research team led by Princeton University expert Andrew Guess tracked the internet usage of more than 3,000 Americans prior to the 2016 presidential election. They found that more than 15 percent of the time Facebook led to non-sources. trustworthy, while only 6% lead to mainstream sources. This rate for Google is 3.3% vs 6.2% and Twitter is 1% vs 1.5%.
What’s more serious, according to the researchers, is the interaction rates with fake news websites they observed. Estimated, the average time to read a fake news is 64 seconds, and believe it for truth is 42 seconds.
In July 2020, billionaire Bill Gates gave a similar view. Fake news tends to spread faster than real news on social networks, he said. True news spreads slowly compared to misrepresentation and negative information, making it difficult for companies like Facebook to strike balance.
In October 2020, another report found that more people interacted with fake news on Facebook than in the 2020 US presidential election than in 2016. Since 2016, interactions with fake news have increased by 242%. Researchers say the content came from websites that disguised themselves as press agencies but repeatedly gave false information.
And until now, after Facebook announced it banned Australian users from accessing news on its platform, fake news still exists. Australians still see fake news, but ironically, they no longer have to compete with the real news. From February 18, they cannot watch and share news domestically and internationally. Foreign users may not share or view news from Australia. Even Facebook truth-verification partners can’t post the content they create for the company. That means, users cannot use anything against fake news every time they see it.
According to Gizmodo, Facebook doesn’t ban all news. Australia’s oldest and largest anti-vaccine groups, fake news websites that often publish extreme content, conspiracy theories … are not affected. While this social network chose to confront the Australian government, fake news continued to live well, even healthier due to the lack of official sources. In particular, it happened again during the epidemic, when Australia started the Covid-19 vaccination program and entered the wildfire season. This is not the time for fake news to rage.
The Conversation once said: “Facebook is the reason why fake news stays”. The first problem with Facebook is its business model. Social media quickly established itself as a billion-dollar enterprise by collecting and using data shared by 2.79 billion users. This data shapes the advertisements we see on the News Feed. Facebook gets information from what we like, comment on, share; posts we hide and delete; the videos we watch; the advertisements we click on; puzzles that we participate in. In fact, the Cambridge Analytica scandal that rocked in 2014 also stemmed from those seemingly innocuous puzzles. Facebook leaders know about the huge data leak but choose to deal with it internally without going public until everything breaks down.
This is meaningless when Facebook’s mission is to create a more open and engaged world, built on transparency and trust. One business that says privacy and protection is making billions of dollars from data and getting caught up in a data scandal.
However, when the incidents happened, Mark Zuckerberg and Facebook again denied their influence and role.
Currently, Facebook treats fake news on the platform in three directions: breaking economic momentum because most fake news is financially motivated; building new products to prevent spreading fake news; support everyone when encountering fake news.
Despite the aforementioned efforts, Facebook is still making money from fake news, particularly from anti-vaccine websites. According to the British Investigative Press nonprofit, Facebook allows users to benefit from the spread of conspiracy theories, false information about diseases and vaccines, which deploy money mobilization tools on the pages Contains content that has been reported.
One survey found that 430 pages – with a total of 45 million followers – were using Facebook’s tools, including virtual stores and subscribers, while spreading misleading news about Covid-19 or vaccines. This happened even though a year ago, the company committed that no user or organization would directly benefit from fake information about Covid-19.
In general, Facebook doesn’t eat the commission from this income, but it does occasionally. In addition, it benefits indirectly financially when the user interacts with the content and stays on the services, accessing more ads.
The organization’s findings reveal only a small fraction of the huge amount of false information on Facebook related to pandemics and vaccines. A spokesperson for the social network said it was investigating and having removed some pages due to policy violations. However, this person confirmed that many articles containing false information did not violate Facebook rules.
While Facebook is still “struggling” about the responsibility for fake news, fake news has had consequences in real life. In August 2020, a report in the American Journal of Hygiene and Tropical Medicine found that nearly 6,000 people were hospitalized in the first three months of 2020 because of a false information about Covid-19 online. At least 800 people die globally from following alcohol consumption rumors to kill Covid-19. And South African President Cyril Ramaphosa confirmed at the end of January when implementing the vaccination program here: Fake news and false news can endanger life.
Du Lam (Synthetic)
Australia will not promote the Covid-19 vaccine on Facebook
Until Facebook resolves the news issue in Australia, the country will not advertise the payment of Covid-19 vaccine on the platform.
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