Monday, February 22, 2021 12:30 PM (GMT + 7)
The story of the life of female millionaire Sarah Breedlove has become the inspiration for many works of art and is considered a symbol of the “American dream” in the 19th century.
Sarah Breedlove, known as Lady CJ Walker, was the first female millionaire in history. She is famous for her shampoo products for the African American community. She came up with the idea for this product after suffering from a scalp disease that caused a lot of hair loss.
Lady CJ Walker became a symbol of the “American dream” in the 19th century. Photo: History
It is known that Walker was born in 1867 on a cotton plantation in Delta, Louisiana (USA). Her parents are recently released slaves, she is the 5th child of the family and the only person born without a “slave life”.
At the age of seven, Sarah Breedlove’s parents died one after another, and she then went to live with her sister Louvinia and brother-in-law. In 1877, Sarah and her siblings moved to Vicksburg, Mississippi. Here, she collects cotton and is able to do other jobs to support her sister’s family. However, there is no record of the work she did during this time.
The marriage at 14 years old
During the time working for her family, Sarah was mistreated and oppressed by her brother-in-law. Therefore, in order to escape this situation, she quickly married a man named Moses McWilliams in 1885. The two later had a daughter named A’Lelia.
However, about 2 years later, Sarah’s husband passed away. She and her daughter have moved to St. Mary’s. Louis, where her brothers lived on their own by working as a barber. Here, she found a laundry job with a salary of 1.50 USD / day, enough to send her daughter to a public school in the city.
She also spends time attending community classes every night. Then, in the city of St. Louis, Sarah met her second husband, Mr. Charles J. Walker, who worked in the advertising industry and later helped promote the business of hair care products. grandmother.
Turning point in life
During the 1890s, Sarah Breedlove developed severe scalp inflammation that caused her to lose a lot of hair. To deal with her condition, she experimented with hair treatments and therapies at home and in her brothers’ shops.
By 1905, she was hired by Annie Turnbo Malone, a successful black businessman to work for his agent. Since then, Sarah and her family once again moved to the town of Denver, Colorado.
Here, her husband Sarah assisted her in perfecting the “remedy” for hair care and designing advertising for this product. Her husband then encouraged her to use a distinctive, easily identifiable name for her product. Accordingly, she took the name “CJWalker”.
Lady CJ Walker is the first female millionaire in history. Photo: Biology
In 1907, Sarah and her husband traveled together across the South and Southeast of the country to promote a new hair care treatment specifically for African Americans. With the acumen in the business and the creativity in advertising, the couple’s products Sarah quickly created a “fever” in the market at that time.
While profits soared, in 1908 the Walker couple opened a factory and a beauty school in Pittsburgh. Two years later, in 1910, Sarah moved her business to Indianapolis. During this time, the production company Madam CJ Walker was a huge success with sales of up to millions of dollars.
In Indianapolis, the couple’s company not only makes cosmetics, but also expands to train beauty professionals to sell. These “Walker Agents” became famous among the black communities in America. Accordingly, they considered the “clean and beautiful” philosophy of Lady CJ Walker as something to elevate the standing of African-Americans.
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