Wednesday, February 24, 2021

Australian Department of Health ceases all Facebook advertising


The Australian Department of Health announced Monday February 22 its decision to no longer run a promotional campaign on Facebook. A retaliatory measure taken against the social network, which blocks news content in order to protest against a bill supported by the government.

This blockage comes at the time of the launch of the vaccination campaign against Covid-19 in Australia in which the government has invested some 16.5 million euros in order to promote it to the population and thus attempt to counter the conspiracy theories of anti-vaccine.

Health Minister Greg Hunt announced on Sunday that his ministry will continue to fund the advertising campaign but not on Facebook. “All our funds will be used“, He assured, specifying that his ministry will continue to publish information on this social network but will no longer use it to promote it.

Australia in conflict with Facebook

Australia is in dispute with Facebook over a bill that aims to force the tech giants to pay the media for the recovery of their content.

The American giant strongly opposes it and, Thursday, in retaliation, it blocked news content on its network. Several official rescue service pages were temporarily affected, sparking an outcry. This bill is due to be submitted to Parliament this week. However, Facebook is reportedly still in talks with the country’s news groups and the government to try to find a solution.

This spectacular action by the American giant contrasts with the attitude of Google, which has concluded agreements with press groups, foremost among which News Corp. by Rupert Murdoch and the Guardian.



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