On the morning of February 18, many Australians woke up in a daze: Why can’t I get any news after I checked Facebook? Take another look at the accounts you are following. They are all blank? ! Good guy, it turned out that the Australian government was fighting with Facebook.The fuse of this war was the Australian government’s recent plan to pass a “News Media Agreement Specification” to allow companies such as Google and Facebook to,Pay Australian media for news content。
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As for how much this fee is, everyone can sit down and discuss it, but if the negotiation fails after three months, the government will have to impose sanctions or fine the company.
For example, if the Australian media wrote a report, if the content appeared on Facebook, the media had to be paid.
Their thoughts are:Your platform uses my content, and finally all the advertising revenue is given to you. I can’t charge any money?
Well, it sounds like that makes sense.
But Facebook blows up when I hear it:You come to us to post to attract new subscribers. We are here to help you promote. Otherwise, where does your traffic come from? We have promoted 5.1 billion free times to Australian media a year. It doesn’t matter if you collect money, but you still want money?
Well, it seems to make some sense. . .
And Facebook is very fierce this time, so it just won’t wait. As long as it is an Australian media, don’t even think about posting to me. Even if you post, I have to block it for you.
The execution is even more “I would rather kill 10,000 by mistake than miss one.”
Not only were news publishers restricted, but dozens of accounts of other government departments, community groups, trade unions, and even charities and politicians were also blocked for several hours that day.
The ordinary weather channel is also directly blocked ▼
Looking at the operation of Facebook, the Australian Prime Minister was unwilling to show weakness and began to swear wildly: “I just want to tell Facebook that this is Australia. If you want to do business here, you must abide by our regulations.”
The Minister of Finance says he will not compromise ▼
Where does such a strong confidence come from?
Not because the day before,Google has just signed a content payment agreement with a French news publisher.As soon as Australia saw that Google agreed to pay, it is estimated that they are also thinking about taking a fight and asking Facebook about protection fees.
However, although he said that he was not afraid of Facebook’s various blockade threats, he was still a little bit confused in actual action. . .
Less than two days after the incident, the Australian Treasurer had already talked to Zuckerberg twice.
And the reason why Facebook chose to fight back hard is probably to show it to the EU.
Because the European Union’s “Digital Services Law” and “Digital Market Law” are in the process of being formulated, they also intend to add money collection requirements like Australia.
If you are softened now, there is bound to be a wave of domino effects, and everyone rushes to collect money. . .
Canada has requested to play ▼
In fact, the two sides are slapped and beaten, and they have entered a stage where the public is justified and the mother is justified. This incident itself is becoming more and more like a controversy about “chickens and eggs”:
Is it the platform that absorbs traffic and makes the media that produces content, or is it the content produced by the media that allows the platform to generate more valuable traffic?
Originally, cooperation between the two parties is a win-win thing. However, both sides proceeded from the perspective of self-interest. The result was neither self-interested nor him, and it became a lose-lose. The Australian media lacked a way of propaganda, and Facebook lost Australian news information.
It will even become a three-loss situation. Innocent Australian netizens are miserable: Stop it. I want to check the weather and check the vaccination information. . .
Over 80% of netizens did not approve of this blockade ▼
Looking back at the causes of this war, part of it is that since 2005, the advertising revenue of the Australian print media has plummeted, and many media have laid off or closed down.
By 2018, more than 80% of the income from post ads belonging to the media has entered the pockets of Google and Facebook.
The government said that it did so as “a last resort”. After all, “Australia’s journalism industry is now under attack.The strength of the media industry is closely related to the maintenance of the democratic system, so it is necessary to seek financial support for the journalism industry ”。
However, this kind of statement sounds like a dumping pot, trying to force the platform to pay with the accent of “look at it, capital kills the media, and platform kills democracy” to rudely solve the problem of the declining news industry.
On the other hand, although Google and Facebook keep saying that they do not have a monopoly, they account for more than 80% of Australia’s online advertising revenue, which in fact constitutes a monopoly.
40% of Internet users directly use Facebook as their news source.
However, Facebook not only did not face its own monopoly problem, but took advantage of it to shut down some government accounts in a rage, so that the public could not obtain important information such as epidemics and natural disasters in time.
The ban on these irrelevant accounts has severely affected the lives of Australians. Obviously, Facebook knew it was at a loss, and resumed normal use of these accounts that afternoon.
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